Social media is often praised as an amazing marketing channel for small businesses, but the truth is, for corporations, it might be even more important. Think about your preferred channel of communication with companies: it’s either email or social media.
Nowadays, social media is a place for networking, raising brand awareness, finding new clients, and more. Even B2B companies are now prioritizing social media: look at how active Wells Fargo is on Twitter or marvel at the Instagram profile of WeWork, an office space rental company.
Remember when we still worked from offices?
However, keeping an eye on all the social media profiles of a big company can be quite challenging. Answering hundreds of mentions can already be overwhelming, but there’s more to do on social media than simply interacting with your customers. You can use this channel for all sorts of marketing activities from audience research to managing your reputation. To do that, you need a social listening tool that will take the toll of managing hundreds of mentions manually of you at the same time.
Social listening is the process of gathering and analyzing online data based on the keywords and keyword combinations you put in. Although it’s primarily focused on social media, most enterprise-level social listening tools also cover news, blogs, and websites, so you can take care of traditional and social media with just one tool.
Social listening platforms give you access to a vast amount of data generated by…