Cannabis Retailers and Brands Can Now Leverage BDSA’s Basket Analytics Data to Drive New Cross-sell and Upsell Opportunities to Accelerate Growth
BOULDER, Colo., April 05, 2021 (GLOBE NEWSWIRE) — BDSA, the leader in data, market intelligence and strategic guidance to the cannabis industry, announced today the availability of its new Basket Analytics solution, the most in-depth solution of its kind in the cannabis industry. BDSA Basket Analytics is now available on BDSA’s GreenEdge™ platform.
Retailers can maximize basket sizes and in-store experience via unique and strategic store layouts and planograms, positioning products most likely to be purchased together on shelves to encourage cross-sell and upsell opportunities. Further, retailers can unpack untapped promotional programs, educate their budtenders to increase basket size, and generate more consumer trips to the stores and higher basket sizes when in the store.
Manufacturers and brands can build strong retailer sales stories and relationships with quantitative proof of their brand’s value to a store. Further, they can drive successful innovation, better manage product portfolios, and create relevant and impactful marketing campaigns and promotions.
BDSA can now put specifics around how cross-brand and cross-category consumption translates to volume. Baskets containing concentrates in Colorado, for example, are among the biggest in dollar size. While concentrates tend to have a higher…
