“As an industry, content marketing is still maturing. We hope that our research will help set baseline job titles and responsibilities so that content marketers have benchmarks for negotiating their pay.” – said Tom Anderson, Managing Editor Magazine’s managing editor
BATON ROUGE, La. (PRWEB)
April 05, 2021
Being a great writer, editor or designer may be the most common entry point for content marketing careers, but data analytics and content strategy skills are the tickets to earning bigger salaries, the Managing Editor Career Survey Report 2021 finds.
“We want to empower content marketing professionals to shape their own careers — and their paychecks,” said Mary Ellen Slayter, publisher of Managing Editor. “Content marketing is evolving so fast, and as the economy turns around this year, we want content marketers to be ready to jump in and add value.”
Managing Editor’s survey asked content marketers questions about their role at work, their pay and bonuses, their career experiences and ambitions, and the tools they use to manage projects. In total, 387 content marketers participated in the survey, including people working in B2C, B2B, nonprofit and government roles. The vast majority of respondents live in the U.S.
*B2B marketers reported higher…