Backed by Royal DSM, Hologram seeks to disrupt nutrition marketplace by offering consumer-facing personalized solutions
BOSTON and NEW YORK, April 5, 2021 /PRNewswire/ — Royal DSM, a global science-based company in nutrition, health and sustainable living, announced the launch of Hologram Sciences, a consumer-facing company that will create brands targeting various health conditions. By combining health diagnostics, digital coaching and personalized nutrition, Hologram Sciences brands will provide consumers with more holistic solutions to manage their health. The mission-driven company combines top Silicon Valley talent, formerly of Uber, Fitbit and Facebook.
Hologram Sciences is backed with a $100 million investment by Royal DSM, which has made personalized nutrition a key pillar in its nutrition strategy, allowing the company to combine a range of capabilities and resources to cover the entire personalized nutrition value chain all the way to the consumer. Hologram Sciences will provide state-of-the-art consumer-facing personalized nutrition solutions that have been clinically proven to address a variety of consumer health needs. As solutions are validated in-market, they will be available to DSM customers. Hologram will also work to incubate products with DSM customers and partners, based on the latest consumer insights and leveraging their agile approach.
Ian Brady, who co-founded U.S. financial services firm SoFi, will lead Hologram Sciences. Brady…