When it comes to SEO, the homepage tends to be the most problematic asset on a typical SaaS website.
For many early-stage SaaS brands, the website consists of the homepage and perhaps a handful of supporting pages that don’t offer much in the way of SEO value.
But even the more established SaaS companies — those with larger sites and many pages to drive their search visibility — struggle to make good use of their homepage.
How can you optimize your SaaS company’s homepage? Here are some ideas to drive rankings, traffic, and conversions to new business.
Why is Homepage SEO So Challenging for SaaS Brands, Specifically?
Let’s face it, homepage SEO is confusing for almost everyone. Whether it is a SaaS company, a local company, or another business type, you’ll find many in each vertical who struggle to make good use of this real estate from an SEO perspective.
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At the same time, the homepage is also the one asset almost every business cares about the most.
It’s often the primary landing page, regardless of the traffic source. Because of that, it’s also that one asset that most often:
- Welcomes visitors.
- Makes a first impression about the brand.
- Describes what the company does (or at least hints at it and suggests where else someone could learn more about it).
- Explains what value…