If your agency offers Facebook Ads, you can leverage Facebook’s wide audience and excellent features to bring your clients more qualified leads. However, you may be misusing Facebook Ads — or not taking advantage of all it can do.
Let’s explore some mistakes marketers make when advertising on Facebook Ads, and what to do instead.
Using radius when choosing a target location
For location targeting, Facebook Ads gives you the radius “pin drop,” so that your ad targets an area around your client’s business. Although targeting local customers is a good idea, the radius option can be fickle. The radius might include customers in very different income brackets, for example, which could cut your target audience in half. Even if the ad also includes demographics like income, you’re wasting location targeting on a less-than-ideal audience.
Instead of radius, use zip code to set your location targeting for much more valuable leads.
Using a copy-and-paste ad
Often when new marketers are learning Facebook Ads, they go to course creators or gurus to learn. They see an example ad in these gurus’ materials that has worked great for the guru, take it, and use it exactly as-is for their own Facebook Ads.
Besides the obvious lack of originality, this strategy simply won’t work. Every region of every state has a different way of speaking, even in different cities, so ad copy that was effective in one area won’t work in another, even if it’s the same industry.
For example, the…