Social media: We all love to hate it … but let’s face it, we can’t live without it.
As marketers, time is something we can’t get enough of, and sometimes our social media strategies are the ones that suffer as a result. However, social media marketing isn’t something you want to skimp on. Although it may be an area that you can’t always find direct returns from, it is definitely an area of your marketing efforts that you should not ignore.
What is social media marketing?
Social media marketing is a strategic approach to placing your brand, business, or service on social media platforms through the use of tailored content marketing to channels that your target audience engages with. Channels can include platforms such as Facebook, LinkedIn, Twitter, Instagram, and TikTok (to name a few). The various goals of social media marketing include brand awareness or engagement, customer service, lead generation, and more. To learn more about social media marketing, consider this HubSpot marketing certification.
This might come as a surprise, but did you know that your HubSpot platform is designed to help with some of the common challenges of social media marketing? Not only can HubSpot social media tools save you time, but they’ll also help with your analytics, allow you to turn employees into brand advocates, and provide publishing tools that help you put your best foot forward.
Let’s explore some of HubSpot’s social media tools you might be overlooking.