In case you live under a rock, missed the memo, or don’t have an iPhone, the iOS-only social audio app Clubhouse is making waves.
Clubhouse just celebrated its one-year anniversary, while closing in on 13 million downloads just from the Apple App Store. According to eMarketer, 2% of US adults are now using Clubhouse in some form or fashion, which trails the other, major social apps, but is still significant growth in such a short space of time.
Clubhouse usage and adoption could also be set to see a big increase once it opens up to Android users, which has been rumored to be coming in May.
But Clubhouse is also not the only audio social player in town.
Twitter is working to enable all users to host their own audio Space in the app by April, which is already in testing on Android devices, while LinkedIn is also experimenting with new features to help its users become more influential on the platform. It’s also developing its own social audio experience, while Facebook, too, is testing the waters on the audio social front.
Industry analyst, Jeremiah Owyang is tracking this space closely and has documented almost 36 social audio apps in the market today. As with most social media networks, I expect there to be major consolidation in the next 12 to 18 months. We’ll see who is left standing – but it can’t be denied that social audio is just getting started.
There are many opportunities for brands to participate and use social audio apps to engage with customers, and…