SINGAPORE, April 6, 2021 /PRNewswire/ — ONE Championship™ (ONE), Asia’s largest global sports media property, today announced its #StopAsianHate x #WeAreONE campaign, a series of initiatives to raise money and awareness for the “Stop Asian Hate” movement and GoFundMe’s “Support The AAPI Community Fund.”
“It is truly heartbreaking for me to see the Asian-American community suffering from hatred, violence, and discrimination,” said Chatri Sityodtong, Chairman and CEO of ONE Championship. “We strive to be an active ally in this cause, standing against racism towards Asians and all people. With our global audience and platform in America with the ‘ONE on TNT’ event series, we are well-positioned to bring communities together for this important cause.”
The campaign aims to combat the recent surge in hate crimes against the Asian American and Pacific Islander (AAPI) community, and all at-risk communities in the United States, with a US$1.5 million investment to the following:
1) ONE Championship will launch a 12-month video campaign on broadcast TV to over 150 countries around the world to educate and raise awareness. The first video PSA, which has already been released across ONE’s global social and digital channels, will air during the broadcast of “ONE on TNT I” on April 7 in the U.S.
[Watch the video PSA here]
2) Evolve University, the world’s largest online university for martial arts, will offer a free 12-month subscription to 1,000…