Whether you’re just starting out in the business or you’re a veteran agent, marketing mistakes are inevitable. Strategies are constantly changing, especially with the rise of social media. From updating their current plans to mastering online marketing, real estate professionals should leverage new, modern tactics to grow their business.
Because marketing is so important for generating leads, agents and brokers alike can’t afford to continually make marketing errors. Here are six common marketing mistakes that all real estate agents should avoid to ensure a successful business.
Not Utilizing the Power of Video
According to Oberlo, 85% of all internet users in the United States watch video content online on any of their devices. With a statistic so high, it would be irresponsible for a real estate agent to not take advantage of video content for their business. Since most homebuyers start their search online, for both homes and agents, utilizing the power of video can help you stand out and gain clients. Whether you choose to curate videos showcasing who you are or promote your available listings with video tours and walk-throughs, video content should be an essential part of your marketing plan.
Ignoring SEO Efforts
SEO is key in almost every industry, especially real estate, to gaining consistent and valuable organic traffic to your website and listings. However, many agents don’t give SEO enough attention, which can cause more work for you in the long run….