Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order. Most of us agree that having fresh, accurate data is essential to fuel effective digital marketing—but it’s easier said than done. Maintaining a clean and accurate database is challenging. To begin with, many companies source data from multiple vendors with varying ranges of quality. On top of that, B2B data is regularly decaying as people change companies, get promoted, move locations and purchase new devices.
Just as you may clean your baseboards or clear out the kitchen pantry, it’s also necessary to clean your database. As a longtime data provider, I’ve learned the ins and outs of what it takes to keep B2B data accurate. From my experience, here’s what you should know to update your B2B database—and keep it clean.
- Build with Accurate Foundational Data
These days, even large businesses with extensive databases are turning to a third-party provider for prospect data, especially because oftentimes the most essential contact data—an email address—can be one of the hardest pieces to fill. A third-party provider can fill in missing details such as firmographic data and provide the range that a business needs for acquisition campaigns. But not all third-party data is accurate. That’s why due diligence is important. Digital marketers need a solid foundation of accurate contact data to build their campaigns upon, especially when it comes to omni-channel…