As a B2B business, you know that lead nurturing is the name of the game. It commonly takes up to five contacts with a potential customer before they are able to close. With the average cost of a B2B sales call hovering just over $500 you can easily do the math. With five sales calls required to close add an average cost of $500 per sales call, you’re looking at close to $2600 to close an industrial sale. And that’s a lot of money. So how do you get that cost down? Enter lowly B2B email marketing strategy, which is an effective tool for lead nurturing that reduces the number of physical sales calls required to close a deal.
When it comes to methods for nurturing potential clients for your B2B organization, email is both the most effective and generates the highest ROI of any business marketing strategy. With an average ROI of 122%, email marketing generates at least four times higher ROI than any other digital marketing channel.
B2B email marketing strategy
To harness such a powerful component in your multichannel marketing campaign, effective planning and flawless implementation are central to your success. Generating a high rate of return on your B2B email marketing strategy requires careful planning and consideration of everything from building subscriber lists to emailing to cleaning your list over time so it remains fresh. It all starts with crafting a strategy that maximizes your resources and leads you towards writing emails that guarantee a high open-rate and high…