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    What the Future Holds for Social Media Marketing – Footwear News

    April 6, 2021

    “Should we be on TikTok?” It’s the question brands and companies in all industries are asking themselves as the platform continues to grow. TikTok is available in more than 150 countries, has over 1 billion users and has been downloaded at least 200 million times in the United States alone, according to Wallaroo Media.

    For many marketing experts, it’s a no-brainer to give it a go.

    “It’s almost imperative for brands to be on it because now is the time to capture that organic growth,” said Aliza Licht, founder and president of consultancy firm Leave Your Mark. “TikTok is ripe for the taking.”

    What sets TikTok apart from other social media platforms is its overall virality, according to marketers. TikTok has a knack for connecting people around shared interests through discovery because it is not based on who you know or follow, but rather on the content. With that, users with small followings can often receive views in the hundreds of thousands to millions. User Anna DeCarlo, for instance, has a modest 9,000-person TikTok following and she received nearly 115,000 views on a video that showed off her shoe closet.

    Related

    @4nna20

    My shoe collection is my baby & this isn’t even half of It😭 if anyone wants to see the rest lmk#fyp #fashion #shoecollection #demonia

    ♬ Space Girl – Frances Forever

    It’s not just about singing and dancing either, which is a common misconception. Content is created within a variety of different…

    Read full Story ➤
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    About Me

    Marketing Queen

    Tera Rodriguez

    CEO of Mommy's Hustle To & creator of Marketing Queen

    I'm 34 and have been an Influencer for 4 years, I have affiliation with Macy's, Shop Priceless, and Kiss to name a few. I love helping other small businesses and Influencer's grow and express their creative talents!

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