With consistently high return on investment (ROI) email simply can’t be ignored.
Year-on-year, email has proven that it’s still a highly effective tool for digital marketers. With an ROI of 42:1, email marketing outperforms nearly every other channel. However, email marketing can be difficult to master, and mistakes can have quite dramatic effects. Thankfully, we’ve got you covered. Our four tips for successful email campaigns will help you pre- and post-send.
Tip one – success begins before the send out
Automate and organise your pre-send workflow.
The efforts that go into what happens before we press send take up the most time and energy. Did you know that 53% of brands take two weeks or more to produce a single email? This number increases even further when teams become bigger and more emails are in production at the same time.
With all this time spent, it makes sense to invest and optimise the processes that take place before the send out. Our pre-sending process consists of the following tasks:
- Email concept and planning
- Graphics and design
- Coding and development
- Data logic and setup within the email service provider (ESP)
- Testing and troubleshooting
- Review(s) and approval(s)
Now, that’s a lot of tasks to accomplish and, without proper processes, you will drive yourself mad with scattered feedback, back and forth copying and pasting between tools and last-minute changes that lead to mistakes.
This is why a good pre-send process ensures an organised and…