Digital agency Xpand has won a 12-month contract to provide branding and PR services to commercial finance broker, Commercial Expert.
The contract was won after Xpand developed a marketing strategy for the Durham-based firm during lockdown factoring in the market challenges they may face post pandemic.
Saltaire-based Xpand will now deliver a complete refresh of the company’s visual identity, website, brand content and internal and external marketing toolkits.
PR services will include the development and execution of a growth-focused PR strategy comprising reactive commentary, thought leadership articles, webinars, founder profiling and data-led campaigns.
Founded in 2008, Commercial Expert is an independent commercial finance broker offering a comprehensive range of business finance to a broad spectrum of clients across the UK, each with differing financial requirements.
Managing director Mike Coates said: “After deciding to go ahead with Xpand, the world was hit by the pandemic and we made the decision to pause the marketing strategy for a short time.
“But, after a short pause, we decided to take advantage of the opportunity to refocus, and so Xpand and the CE team began redesigning the strategy – we are now embracing a complete marketing and branding overhaul.
“The team at Xpand are incredibly approachable, and in my opinion willing to listen and learn. I am a great believer in allowing the experts to do what they do best and Xpand are certainly experts in…