Orbee, a fast-growing digital marketing technology company that provides analytics, data, and automation solutions, has appointed Atul Patel as its new Chief Executive Officer as of March 2021. Patel co-founded the company and recently served as its Chief Operating Officer. Daniel Kim, who was the CEO since co-founding the company with Patel, will continue to serve on the board of directors. Over the last five years together, Patel and Kim have built Orbee into a leading marketing solutions provider in the automotive industry.
Patel brings twenty years of marketing and advertising technology experience to the industry. He has built businesses in lead management and scoring, advertising across display, video, and social channels, as well as behavioral data and intelligence; all of which have had successful acquisitions. Most recently in late 2020, Jornaya, a data company Patel co-founded and whose core intellectual property was co-invented by him was acquired by Verisk to add to their growing set of marketing solutions for the insurance and financial services markets. Patel is passionate about the same digital transformation in the automotive industry and is driven to bring the most cutting-edge marketing capabilities to the ecosystem.
In September 2020, Orbee announced the appointment of automotive industry veteran Peter L. Fong as Chief Revenue Officer. Over the last six months, Patel and Fong have worked closely to introduce Orbee’s offerings to the broader…
