“Despite the surge in demand for CBD products, many traditional advertising channels still restrict brands from promoting their products online. We used our extensive industry experience and knowledge to develop a strategy that enabled Wisdom Essentials to overcome these limitations and launch a highly successful online advertising campaign that resulted in greater brand awareness,” said Josefine Nowitz, Co-Founder and Managing Partner at Cannabis Creative.
The goal of the campaign was to drive online traffic to Wisdom Essentials’ e-commerce website, which sells innovative wellness products with CBD. Cannabis Creative helped Wisdom Essential place ads that ran on Google Shopping, Instagram, Facebook, Pinterest and a variety of other social media channels. The campaign included more than 100 unique creatives that were used for banner ads on websites, mobile and social media ads, content promotions, etc.
“We want to thank the Web Marketing Association and the Internet Advertising Competition for recognizing Wisdom Essentials. Online advertising is an important part of getting our brand and quality message to our community of Modern Midlifers ™,” said Denis Keane and Tom Lamb, co-founders of Wisdom Essentials.
Founded by Web Marketing Association (WMA), which established the high standard for internet marketing and corporate web development, the IAC is the first and only competition dedicated exclusively to online advertising. The awards cover a variety of…