Company: Holly Paulus, 50, founded Fort Myers-based Nexxa Group in 2005. It’s since grown into a full-service data-driven marketing company specializing in the energy industry.
Nexxa Group helps clients, primarily in the retail energy space, better understand their customers through data to optimize marketing efforts. Recently, Nexxa Group has been helping many clients shift their marketing efforts from exclusively traditional channels to an integrated approach, including web and digital channels, to stay in front of customers. While declining to disclose specific revenue figures, Paulus says the firm has had steady growth and “has established a significant number of clients in the energy industry over the past 15 years.”
Succession plan: Paulus’ daughter, Ashley Paulus, 29, has worked at the company in some capacity for more than a decade. The younger Paulus was recently promoted to vice president.
Holly’s plan is to hand off the company to Ashley within the next five years. “My future vision when I first started it was, ‘I’d love to hand this down to one of my children,’” Holly says. “And my daughter happened to be the one who had the desire to be a part of the company and really embraced it.”
Holly has been working over the past several years to position Nexxa Group as the go-to marketing place for the energy industry. Now with Ashley as VP, this year will be focused on the organizational side of things to ensure…