WILTON, Connecticut, April 8, 2021 /PRNewswire/ — One year after Covid-19 shut down in-person events and association meetings, SegMark Solutions released its Marketing Strategy Guide for Event & Meeting Stories That Sell to help organizers adapt and better communicate the value of their streaming, hybrid and DOD (digital-on-demand) events and meetings.
In 2021, while the 50-billion-dollar industry for large in-person B2B “build it and they will come” events and meetings await a return to prominence, organizers continue to produce live streaming, hybrid and DOD “market it and they will come” events.
To give organizers increased opportunity to attract large numbers or viewers, grow sales and profit in uncertain times, SegMark developed the first Marketing Strategy Guide for Event & Meeting Stories That Sell. The Marketing Guide presents marketers of B2B streaming events and association meetings with a proven content development process designed for effective brand communications, because if marketing doesn’t communicate effectively nothing happens.
“As the future of the digital 4th Industrial Revolution unfolds in the present, effective marketing communication and extended dwell-time begins when marketers tell relevant interesting data-driven stories over multiple digital channels. And when B2B event and meeting brand stories communicate effectively they can move markets.” – Joe Watson, SegMark Solutions President and Founder
SegMark’s marketing strategy guide is the…