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Marketers want to know how Google algorithms work in deciding what’s important and what isn’t for determining search engine optimization (SEO) and search rankings. Heck, everybody wants to know that. But Google doesn’t want to tell anybody that sensitive information. Instead, they offer little dollops of information here and there in dribs and drabs all over the place.
Just this week, one Google insider told a podcast that title tag length isn’t relevant to Google rankings, while another told Reddit visitors that a site’s bounce rate doesn’t affect its search ranking. What does affect it? Well…that’s the secret sauce, isn’t it? And there’s only so much about that that Google will let you know.
Thankfully, not everything in the world of SEO is flying blind. The training in The 2021 Complete Google SEO and SERP Certification Bundle is an extremely helpful distillation of what a marketer or brand manager needs to know to make their web pages and content search-friendly so they can scale to that search ranking pinnacle.
Over 11 courses, this package explains how SEO is done, as well as all the top tools and techniques to make Google algorithms smile on your website and your brand.
It starts with SEO Training 2021: Beginner To Advanced SEO and The Complete SEO Course for Beginners 2021: Zero to Hero, where even digital marketing novices can learn the ropes,…