Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy.
Most of us who existed in the analog world may recall a time when the video store guy knew our name, and possibly even our snack of choice as we’d rent Ghostbusters for the 4th time. That’s what we called personalization before everything went digital. It’s the same reason why brands today personalize their promotional emails and address the recipient by their first name.
In the words of Dale Carnegie, “a person’s name is to that person the sweetest and most important sound in any language.”
The power of personalization still holds true, even more so in the ultra-competitive digital marketing arena.
Below, we explore a few of reasons why modern marketers are personalizing their marketing to force more intimate connections with their target audience:
People Demand Personalization
Personalization isn’t just the latest buzzword in the digital marketing landscape. It’s what people expect from their favorite brands. They want to feel heard and there is no better way to make them feel valuable than to personalize the campaigns.
Unfortunately, not all businesses realize the importance of it. According to a 2017 Accenture report, nearly 41% of people switched to…
