With a two-way trans-Tasman travel bubble kicking off later this month, Tourism Australia has launched its first international campaign in more than a year to remind Kiwis what’s waiting for them across the ditch.
The $3 million ‘Be the First’ campaign will kick off in New Zealand today and is scheduled to run until June 2021 across TV, out-of-home, online, print and radio. The campaign will also be supported by a range of PR and partner activities.
All marketing activity will be amplified via Tourism Australia’s partnerships with airlines, state and territory tourism organisations and key distribution partners who will provide tactical offers aimed at stimulating travel to Australia from New Zealand.
Tourism Australia managing director Phillipa Harrison said that she hoped Kiwis would make the most of the two-way travel bubble and enjoy being the first international travellers back to Australia.
“As one of our closest neighbours and largest inbound markets, we have long held strong tourism ties with New Zealand, so we are really excited to be exclusively welcoming our friends from across the Tasman back to Australia,” she said.
“Australia has long been the most popular outbound travel destination for New Zealanders, who spent $2.6 billion on their travels here in 2019.”
Harrison said that while the travel…