SEO Executive Oliver Brooks takes us through the latest news and studies in the world of SEO in our news round-up. From backlinks to a product reviews algorithm update, read more.
seo news round-up: backlink study shows 65% of pages don’t have them
As the week draws to a close, take some time to discover what has been happening in the world of SEO. From news on backlinks and low image quality to the mobile-first index and Google product reviews algorithm change, there’s a lot to read about this week.
Do your web pages have backlinks? over 65% don’t!
A study from Ahrefs unearthed a few shocking statistics recently. Surprisingly, it was discovered that 94.3% of pages, across the world, from a sample size of around 2,000,000 pages, had never received a single visitor through Google.
That’s not all it found, however. It was also discovered that 66.31% of pages within the 1,000,000,000 pages examined in Ahref’s Content Explorer don’t even have a single backlink.
being mobile friendly doesn’t mean you’re ready for the mobile-first index
Don’t get confused between your site being mobile friendly and ready for mobile-first indexing – it could be designed and optimised for mobile devices, but still not meet the Google mobile-first criteria.
The Google mobile-first index looks at a separate criteria, beyond whether the website is optimised for mobile devices. The criteria has some vital information that you can use to ensure you’re ready. One vital part of that is the site…