GlaxoSmithKline’s ViiV Healthcare is hosting its second virtual cabaret event in five months, and while that may seem like a bit of sparkly fun, it’s really about inspiring and engaging the community—especially now.
ViiV’s “Meeting the Moment” cabaret is again hosted by “RuPaul’s Drag Race” alum drag queen Ongina, and it features a mix of talent from the HIV community—singers, poets, and spoken word and visual artists. The show is streaming live on Facebook Thursday and will be available to view online after the event.
“We had a tremendous response with the first cabaret, and I think what we’re seeing is kind of a ripple effect,” Marc Meachem, ViiV’s head of external affairs for North America, said. “I really believe that if you give people some positivity, they suck it up, and they transmit it.”
He called these events “fuel in the tank” for the community. The proof? Comments during the live feeds plus letters and texts ViiV received afterward from people telling the company how important this representation is to them.
ViiV is no stranger to getting creative to engage with its audience, between the cabarets; ViiV’s “Being Seen” podcast, which was picked up for a second series; and previous Broadway plays. The goal is representation and seeing people with HIV as whole, well-rounded individuals with rich lives and not just…