According to research, video remains one of the key priorities for marketers, with usage and spend expected to increase continuously throughout 2021. We probably could have guessed that; everybody being forced to stay at home for a year or so has meant the amount of video content we consume has increased.
But how can you use YouTube within your affiliate marketing strategy? Partnering with creators who can produce content surrounding your products and services enables you to advertise said products through an affiliate who is most likely trusted and looked up to by their following. Tracking links are placed in the description boxes/on the screen of the videos, and voila, that’s YouTube affiliate marketing.
It may not be as simple as it seems
So, the key aim is to get as many eyes on your video content as possible. As hard as creators may try, it seems that emotive and ‘fun’ content takes over more serious and logical videos on the channel. This means sourcing the right creators for your product is essential, but this can be taxing. If the task of creating the video content is being passed from your company to a ‘YouTuber’, that means the creator must be able to produce professional content which is going to sell your product.
The number of subscribers a creator has is important; you want a well established YouTuber, as somebody without a large enough reach will mean the spend could be at risk of not paying off. Or, you could decide to…