Feeling stressed and sad because your pipeline does not have enough quality leads?🤯 Let me be the bearer of good news: you are not alone!🙌
Jumplead states that lead generation is one of the biggest challenges for 61% of marketers. Finding a product-channel fit is a tough task for both enterprises and startups. This is a never-ending task, and no market is fully protected from it – channels that worked perfectly fine yesterday may bring zero leads tomorrow.
Lead Generation Strategies Worth Trying in 2021
While there are tons of lead generation channels and activities the scope of which is only really limited by your creativity, this article covers some evergreen strategies. Scroll down to find the list of tools that will make your lead generation process easier, more straightforward, and accelerate its performance.
Website Optimization and SEO
While SEO is a long game, the leads that you get organically have the highest buyer intent as they are already searching for products and services like yours.
SEO content that targets the highest volume keywords is definitely a wrong strategy for 2021. Most probably, you’ll need to create long-form pieces and get an enormous number of backlinks to rank high. It takes time and energy. That’s why you should focus on long-tail keywords with lower difficulty instead. Usually, the topics that meet these criteria are found at the bottom of the funnel. Just base your content on the questions that interest BOFU leads.
Also, think about…