This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Meanwhile, other brands, including Hulu, Coinbase, and Ray-Ban, are leaning on Snapchat to generate awareness and sales for their offerings.
Speaking of Snapchat, it has also become a destination for music artists to draw attention to their new singles and albums. However, one music artist capturing headlines has gone into another rather interesting direction.
On its Experiments with Google hub, Google has aggregated a collection of AR experiences built on the WebXR standard that show off the outer reaches of what is possible for web-based AR development.
Probably the coolest of the AR experiences in the WebXR collection is Floom, which opens a portal to the other side of the globe at your feet.
Continue reading to learn more about Floom and the other WebXR experiments and the implications these boundary-pushing AR experiences have on the future…
REALITY BITES: And another domino falls in the annual developer conference rounds… Alphabet CEO Sundar Pichai announced via Twitter that I/O, Google’s annual developer’s conference, will take place virtually May 18-20, 2021. Like Apple’s WWDC, Facebook’s F8, and Snap’s Partner Summit, I/O has become a showcase for Google’s innovations in the AR…