By Kapil Makhija
The growth of e-commerce and maturing online shoppers has led to the growth of e-commerce and D2C brands in India. Post lockdown there has been a significant surge in D2C brands, companies are now investing in setting up their own online stores. Brands are adopting the direct-to-consumer approach to develop a strong connection with consumers and offer a personalized brand experience. While brands are well aware of the benefits of establishing D2C operations, a large number of companies are yet not able to build a strong online presence due to their complex business operation and stiff competition from marketplaces and peers in the industry.
Companies often find it difficult to sustain operations on brand websites for two key reasons; limited brand awareness and seamless shopping experience throughout the purchase cycle. These concerns can be easily addressed with the help of technology. We have listed down various technology solutions that businesses can adopt in order to build robust D2C operations.
Leveraging online Store solution to its full potential
As a company starts selling online and develops a brand website, they have to ensure that website is aesthetically good with great pictures and it’s mobile-friendly along with all the payment options including COD. While these are important factors, there…