The numbers say it all. There’s no shortage of opportunities to reach your target market. The challenge lies in cutting through the noise, driving engagement, and transforming your followers into loyal customers.
Instagram analytics – or Insights, as the app calls it – is your secret weapon. With an informed and proactive approach, you can leverage Insights to make data-backed decisions that optimise your Instagram strategy and boost ROI.
This is your comprehensive Instagram analytics guide. Learn how to access Insights, what different metrics mean, and critically, how to best act on the data at your fingertips.
The huge 2021 guide to Instagram analytics starts now.
Why do Instagram analytics matter?
Let’s say you’re on a road trip in an unfamiliar land. You’re racing to your next destination. Do you:
- Use a map to guide you?
- Guess and hope for the best?
You likely went with option 1, and for a good reason. Navigating through unknown territory without a map (or Siri) is a recipe for a missed dinner reservation and frantic phone calls to your hotel’s concierge.
Now, back to Instagram. Think of your goal on Instagram as a destination. You need a map to get there, and Instagram analytics is precisely that. It tells you who your audience is, what type of content they prefer, and even what time of day they are most active.
Use this data to…