I’m responding to the “Clearing up misconceptions” commentary about the Triangle Square LED billboard sign proposal. Reading owner Tyler Mateen’s commentary, I feel he hasn’t heard the concerns of Costa Mesa residents and businesses. He never addressed the current traffic flow issues and safety concerns brought on by the distraction of flashing signs.
The sign proposal would allow the mall to bypass a city ordinance prohibiting such displays. Asking for an exception was arrogant and is one-sided in the mall’s favor, along with the proposal to not pay the city for three years, craft a 60-plus-year agreement (longer than a mortgage and most marriages) and allow third-party advertising that will only hurt the tenants there and confuse drivers.
Mateen’s defense for proposing LED billboard lighting is we need to help other businesses right now. He is giving an answer to the wrong question being asked.
What has Triangle Square done in the recent past to work with and help businesses in Costa Mesa? What is Mateen’s marketing plan and budget beyond donating to political campaigns to try to allow this exception? And offering the city a commission from third-party advertising? The mall’s website is archaic (old postings) and not kept updated. Retail has changed, and Las Vegas/L.A.-style video signage is not going to resurrect the mall. He needs a new marketing plan.
Please contact by email or phone your City Council and commissioners in Costa Mesa and…