- Salesforce is investing $40 million in a text-marketing startup called Community.
- Community, which started as a tool for celebrities to message fans, is now pitching to businesses.
- See more stories on Insider’s business page.
Salesforce is investing $40 million in the text-marketing startup, Community, the Wall Street Journal reported.
The new funding, which comes through the company’s investment division, Salesforce Ventures, brings Community’s total amount raised to around $90 million.
Community first launched in 2019, raising tens of millions of dollars from investors like Ashton Kutcher to build an app where celebrities and influencers could send texts directly to their fans. Early users included Paul McCartney, Jake Paul, Ellen Degeneres, and Jennifer Lopez. In January, the company told Insider that it had begun targeting business customers in addition to celebrities.
“We’ve started moving into small businesses, streetwear brands, big brands, and we have over 6,000 leaders using our platform,” Josh Rosenheck, the company’s co-founder and chief product officer, said.
Community customers can use its platform to send out mass texts, one-to-one messages to followers, or custom texts to a select group of customers based on their location or demographic info. Users who opt into receiving…