Summer is coming up, which means it is time for some to start thinking about jobs.
For 49 job seekers in Solano County, this means taking part in a digital marketing training program designed by Facebook resulting in paid summer fellowships at local businesses and nonprofits. These 49 individuals have already begun their training this week for the Career Connections program, which was coordinated with the Workforce Development Board (WDB) of Solano County.
Heather Henry, executive director of Solano WDB, said the agency was one of six workforce development boards from throughout California to connect with Facebook in December for the program.
“We particularly felt this was important because of COVID,” she said.
Henry said the pandemic has impacted the local workforce in two significant ways. One has been the difficulty of small businesses breaking through the “online noise” and connecting to their customer base. The other has been the growing demand for remote work and the opportunity for job seekers to utilize digital resources in their occupations.
“We felt this was a great way to connect those two dots, particularly as digital marketing is a career where you don’t have to have a degree in order to be successful in,” she said.
Henry said a major benefit of the project is that it focuses on underserved communities and enhancing digital marketing capabilities in certain areas.
“They can support individuals that may be from more vulnerable populations and…