We understand how important marketing is in the CBD business. Whether you sell full spectrum CBD or advocate for artisanal products like CBD-infused butter and balms, marketing is integral to your business armory.
To stand out from your competitors and reach a high-quality audience, you’ll need attractive packaging and up-to-date strategies to bring attention to your products. But regulations in the CBD industry can be complex. In December 2020, federal regulatory agencies penalized six CBD companies on the grounds of deceptive marketing claims. Learning from the business and marketing mistakes of your competitors can be critical for growth.
Let’s break down the areas where some CBD companies suffered from deceptive marketing claims brought on by the Federal Trade Commission (FTC)’s crackdown.
CBD e-commerce may involve platform integration and other channels that include ad copy. While creative content marketing copy can be acceptable to drive sales up, make sure your web content avoids using the words “medically proven” if no FDA-approved study is available. Avoid claims that your products can help mitigate, treat, and manage conditions such as cancer, diabetes, heart ailments, chronic pain, hypertension, and cognitive decline. At present, no scientific evidence can back these claims.
Social Media Ads
If your advertisements are available on Youtube, Facebook, and other social media platforms, all claims must be FTC and FDA compliant. No…