Competition in the retail food space became even fiercer when Amazon bought Whole Foods, catapulting the digital giant into 450 physical locations across the United States. This move put all grocery store chains on notice: Digitally transform or perish.
Easier said than done.
Digital transformation essentially requires migrating workloads and applications to the cloud. But traditional brick-and-mortar grocers are unlikely to have all the expertise in house to go it alone. And no single vendor, not even Cisco with one of the broadest portfolios of software, hardware, and services in the industry, can provide everything from soup to nuts needed by a national grocery chain to digitally transform itself. Rather, it takes an ecosystem of partners, working together to deliver an end-to-end digital transformation solution.
In addition, the design and delivery of this solution must be discussed with individuals in new buying centers outside of IT-such as the chief marketing officer, chief security officer, head of E-commerce, contact center VP, and VP of store operations. After all, these roles have a tremendous stake in the business outcome and the overall technology spend.
Indeed, digital transformation takes a village. Put another way, digitally transforming a company takes a co-selling team of partners whose solutions complement each other.