Written by Simon Austin — April 11, 2021
KEVIN DE BRUYNE employed the services of data analytics company Analytics FC as part of the negotiations over his new four-year contract with Manchester City.
The 29-year-old midfielder agreed the £83m deal without using an agent, but was advised by a firm of Belgian lawyers and his management company Roc Nation, founded by Jay-Z.
They, in turn, commissioned Analytics FC to produce a report analysing the player’s past, present and projected future performances and importance to the team – as well as benchmarking his salary against those of other world-leading attacking midfielders. TGG understands this showed he was significantly underpaid in comparison.
Speaking to David Novo of Portugal’s Record newspaper, Steele explained: “We were contacted by the people who manage Kevin De Bruyne’s career. They were aware of the data industry and the specific issues they wanted to analyse.
“Kevin De Bruyne asked us to study all aspects of his contribution to the team and even how prepared Manchester City is for success in the years to come, based on the age and quality of the players.
“The results seem to have convinced him that he is an integral part of the team and that this is the best club to pursue his career.
“We also collect other personalised data, whose specifications cannot be discussed due to confidentiality. It is increasingly common for players’ representatives to want to know more about their…