UCF has been one of college football’s trend-setters in the apparel department in recent years, from an annual space-themed alternate to pewter helmets with gold striping. But Saturday’s uniforms in the Knights’ spring game were a first of their kind nationally, perhaps a precursor to name, image and likeness licensing changes expected in the near future.
UCF allowed its players to wear their social media handles on the nameplates of their jerseys, a marketing move that will potentially attract new followers for the Knights.
Knights247 analyst Jason Beede was at field level prior to Saturday’s scrimmage and posted photos of the clever uniforms. UCF has given Nike free reign over its uniforms as the program’s opportunities in the spotlight have increased dramatically in the past five seasons.
— Jason Beede (@therealBeede) April 10, 2021
From faux national championships to touting itself as the place to be within the Group of 5 ranks as the top program in talent-rich Florida, UCF has increased its national brand to substantial levels in recent years as a winning program. After watching head coach Josh Heupel jump for Tennessee in January, the Knights quickly landed former Auburn coach Gus Malzhan, who is chomping at the bit to broaden UCF’s reach nationally and within the state.
“I know we definitely want to play Florida in the future, and I…