Contributed by Janitorial Manager
Alright, just gonna lay this out there: No one cares about your marketing. Don’t worry; it’s not you. No one cares about any marketing. Sure, the Super Bowl ads get some office conversation, but that’s a different field altogether.
What they do care about is how you can solve their problem. And they care about how well you do it, how responsive you are, and whether or not they can trust you to do the job. They need someone to clean a messy office. They run a retail shop, and their cleaner stopped showing up. They’re opening a dental office and need a commercial cleaning company that’s familiar with HIPAA regulations. Your janitorial marketing needs to solve those issues.
Alternatively, people want entertainment. And yes, you can do that with your business social media feed. In fact, you can entertain and simultaneously solve problems.
Here’s one example from Too Green Cleaning in New Jersey.
The post is cute, lighthearted, and they make it clear in the text that when it’s time to clean, they’ve got you covered. Let’s look at some other tips to breath fresh air into your janitorial marketing
The post is cute, lighthearted, and they make it clear in the text that when it’s time to clean, they’ve got you covered.
Let’s look at some other tips to breathe some fresh air into your janitorial marketing:
1. Use the power of social proof
The golden arches, the universal sign for McDonald’s…