Australian marketing automation vendor, Taguchi, has recruited former Webjet marketing manager, Hayley Rathbone, as its new executive-level marketing and communications manager.
Rathbone has spent the majority of her career working in various marketing roles for Australian online flight retailer, Webjet, working her way up to marketing manager. The role at Taguchi is a newly created one and will see her reporting directly to company managing director, Dean Maidment.
In a statement, Maidment noted Rathbone had been working with Taguchi for many years as a user while at Webjet. The new marketing and communications manager role has been created to help Taguchi extend its reach and awareness across not only the Australian market, but also the wider Asia-Pacific region.
“Hayley bring a depth of experience not only in marketing but also in the Taguchi system, as she was instrumental in establishing the marketing automation programs that Taguchi currently operates for Webjet,” Maidment explained.
“Her experience with one of Australia’s leading and trusted brand, and her understanding of their challenges, will be of great benefit to our clients.”
Rathbone said she was grateful for the opportunities she had during her time with Webjet but was looking forward to the fresh challenge.
“I have gained great…