The coronavirus pandemic continues to hit hard all sectors with travel and tourism being the hit hardest. Also, with international tourism falling by around 80% in 2020, domestic tourism seems to be one way to stay afloat.
UNWTO highlights the potential of domestic tourism as a way to boost economic and tourism recovery in destinations around the world. They explain that as global travel restrictions begin to ease, destinations all over the world are focusing on the growing domestic travel, with many offering promotions for travelers to meet and visit their own countries as an ideal opportunity for destinations and tourism businesses – in both developed and developing countries – to recover from the social and economic impacts of the COVID-19 pandemic.
Domestic tourism is helping to soften the blow, at least partially, and governments around the world have taken strategic action to restore and re-activate the sector, while protecting jobs and businesses. Many countries are also now developing measures to build a more resilient tourism economy post covid-19. These include preparing plans to support the sustainable recovery of tourism, promoting the digital transition and move to a greener tourism system, and rethinking tourism for the future.
States have realized the need to prioritize products and destinations that would be of interest in the target market and ensure that these deliver value for money. New segments such as rural, wellness, tribal, adventure, MICE and…