InMotionNow has announced the acquisition of Lytho, a brand management and digital asset management (DAM) platform. Lytho’s DAM capabilities, content templating automations and customizable brand portals complement inMotionNow’s workflow platform, inMotion ignite, according to company officials.
InMotionNow offers software for creative and marketing workflow. Teams can automate, collaborate and standardize content creation processes. The company has strong market penetration in the U.S., according to company officials, and has operated for more than 20 years.
Lytho, based in The Hague, Netherlands, helps brands with brand management, asset management and branded content scalability. Users can manage, distribute and measure marketing and creative assets and can modify and personalize branded templated assets.
The merged companies will help brands with performance measurement, tackling the feedback loop to inform creatives about the market performance of their work. The newly merged company intends to keep all offices open and retain all employees.
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