To grow a business successfully, the owner must first establish a reputation of trustworthiness. That means starting slow, providing quality and honest service, and protecting customers’ interests through secure transactions.
It’s the same with email marketing. But instead of doing all the aforementioned things individually, they can be done altogether through IP warming. This is the practice of sending low volumes of email campaigns and gradually increasing the volume over time.
There are more things you need to know about email marketing. Keep on reading to find out what these essential things are.
1. You should start by sending a few emails
To do IP warming right, the first step is to let the internet and email service providers (ISPs and ESPs) recognize that your accounts and addresses are to be used for email marketing. This is done by sending low volumes of emails and gradually increasing sending volume over time.
During the process, ISPs and ESPs will monitor your engagement rates and determine if you are trustworthy enough to have your emails delivered to your recipients’ mailbox. Sending large volumes of emails out of nowhere without an established reputation is highly suspicious, and skipping IP warming will cause all your campaigns to be sent to the spam box.
2. Having a dedicated IP is best for sending high volumes of emails
Cybercriminals such as spammers, phishers, or hackers use different internet protocol (IP) addresses to…