With the pandemic driving consumers indoors, 2020 has seen a renewed interest in entertainment and quality content that can be enjoyed from home. Sameer Seth, Director, Marketing – India, Dolby Laboratories says he would not be surprised to see people consume only high-quality sounds and visual experiences in 2021. “The audiences have made it clear that they have a huge impact and make their experience more exciting,” he said.
Armed with insights from three studies that pointed towards a growing demand for enhanced visual and audio experiences, the company launched its Dolby Everywhere campaign. Crafted with an aim to educate consumers about Dolby’s different offerings, the campaign, says Seth, was received warmly by the audience.
In a chat with exchange4media, Seth lets us in on what went into the campaign, its reach and reception, the company’s media mix, game plan for 2021 and more.
Tell us a little about your Dolby Everywhere campaign. Also, why now? Was this campaign demand-driven?
The Dolby Everywhere campaign aims to educate consumers about the Dolby difference available in the living room, at work, in the cinemas or on the go. This campaign creates awareness about lifelike experiences in Dolby, by connecting with consumers through their passion points like TV, Movies, Sports & Music. The creative direction of this campaign focuses on and explores the relationship and connection…