GBK Collective, a leading marketing strategy, consumer behavior and analytics consultancy, today announced the appointment of Dr. Dominique (Mike) Hanssens, Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management, to its advisory board, further building on GBK’s expertise in helping clients solve strategic marketing challenges and maximize ROI.
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GBK Collective Expands Advisory Board with the appointment of Dr. Dominique M. Hanssens, Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management. (Photo: Business Wire)
“Day in and day out, our focus at GBK is on helping clients to solve strategic marketing problems such as how to allocate their marketing resources, improve marketing effectiveness and build customer and brand equity” said GBK Co-founder Professor Eric Bradlow, who is also Vice Dean of Analytics and Chair of the Marketing Department at the Wharton School. “We couldn’t be more excited to name Dr. Hanssens to our advisory board. Not only is he a foremost expert in these areas, but he will be an invaluable resource for our clients looking to improve ROI for their marketing investments around the world.”
GBK continues to expand its team and global collective of experienced practitioners providing Fortune 500 clients with senior marketing, insights and analytics…