Continuing the National Law Review’s overview of the Good2bSocial digital marketing certification, this week we look to Email Marketing for law firms. Email Marketing is a critical element of law firm digital marketing, and the Good2bSocial Digital Marketing Certification provides an overview of key principles such as Email Segmentation, A/B Testing and Email Marketing Drip Campaigns. Kevin Vermeulen Good2bSocial’s COO:, “There is a natural sense of urgency that tends to accompany the legal field that marketers can take advantage of with email marketing.”
HowEmail Marketing Benefits your Law Firm
Email Marketing, if done correctly, can be a great way to stay top of mind as a regular presence in your client’s and potential client’s inbox, and a consistent source of leads. Modern life requires close attention to email, so if you can build a list that is engaged, and if you provide useful content, your law firm’s email marketing program will become a crucial part of your digital marketing strategy. Refining your email marketing strategy to increase your open rate helps stretch your digital marketing dollars and increases your ROI.
Some basic things to consider when putting together an email campaign:
Make sure your email template displays well on mobile. Mobile is a huge factor in email opens, so make sure your email looks good no matter what device your subscriber is using.
Images: Less is more. An email with too many images can…