The only constant in life is change. We have Greek philosopher Heraclitus to thank for this little reminder that the ebbs and flows of life are inevitable and often come disguised as challenges. The past year and a half has brought change and challenge to almost everything—work, school, socializing, and even shopping for groceries. Pandemic life pushed us, and we pushed back, finding ways to stay motivated and view even simple, everyday tasks with fresh vision.
The Science of Staying Motivated
Like other CMOs, marketing directors, and senior leaders, you’ve likely adopted a structured, checklist-ready, solutions-based approach to managing major challenges. After all, that’s what a crisis communications plan embodies: work through the steps, manage the situation, and bask in the resolve.
But some challenges linger, resurface, and eventually deplete us until we’re running on empty. And as a leader, you don’t always have the luxury of having an off day. Colleagues, clients, and your own team will look to you to be a decision-maker and role model; your abilities as a motivator have to extend beyond yourself.
Besides keeping your mental and emotional motor running, motivation also comes with its own inherent benefits. When you’re motivated, your ability to learn and retain information improves, according to the American Psychological Association. Learning is key: as challenges arise, the ability to take an agile approach to the task at hand is what keeps challenges…