How brands can maximise the TikTok opportunity
Tribe Dynamics Co-Founder and President Conor Begley, Summer Fridays Director of Marketing Blair Badge and Youth to the People Senior Social Media Manager Madeline Davis delivered an illuminating panel discussion about how brands can inspire creators and reach new audiences on popular short-video application TikTok.
The panel highlighted data-driven strategies and key insights to help brands stand-out on the fast-growing platform.
Over the years, TikTok has grown from an emerging social media channel for teens into an established hub for online conversation and a powerful marketing tool for brands. It has over 1 billion users, with a unique audience almost 50% of which do not use Facebook nor Instagram.
Begley is the founder of leading fashion and beauty influencer marketing analytics platform Tribe Dynamics. During the session, he outlined some of the key TikTok basics like content structure, audience demographic and growth potential. He also highlighted some of the latest viral TikTok trends.
Commenting on the growing TikTok community, Begley said: “It’s big, it has a unique audience and it’s growing. Brands must be nimble, innovative and active to capitalise on TikTok trends.”