DUBLIN, April 13, 2021 /PRNewswire/ — The “Digital Marketing Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026” report has been added to ResearchAndMarkets.com’s offering.
The global digital marketing software market reached a value of US$ 48.3 Billion in 2020. Digital marketing is a multifaceted approach to promote brands, goods and services using the internet and electronic media. It relies on different channels, such as instant messaging (IM), social media platforms, websites and mobile applications, to improve consumer engagement. It is generally conducted using software that helps generate reports and analytics, create landing pages and perform other types of promotion activities. Digital marketing software also assists in reaching targeted audiences and building brand loyalty.
Rapid digitization across various business verticals, in confluence with the increasing focus on expanding global consumer reach, represents one of the key factors bolstering the market growth. Apart from this, with the rising penetration of the internet, increasing sales of smartphones and the growing influence of social networking sites, companies are utilizing digital marketing strategies to analyze consumer behavior and preferences in real-time. This further helps improve opportunities for marketers to offer customized solutions and strengthen their consumer relationships.
Furthermore, as digital marketing cost-effectively provides access to…