Storytelling is the new billboard printing; those who discover and put it to use are the brands that will still be relevant years from now. But just how sustainable can you make your story look and sound when advertising your business on social media?
The 3-year old research by Nielsen has demonstrated that companies that communicate their eco-friendly initiatives via the products they sell tend to see greater growth. The reason for this is that customers have become more environmentally conscious over the years and are now preferring to make purchases from “purpose-driven brands that promote sustainability”.
If you factor in the 3.96 billion people that use social media globally, you’ll recognize that publishing sustainability reports doesn’t cut it anymore. Not only is it plain boring but it’s also not targeted towards the current-day consumers that are notorious for having a short attention span and spending most of their time on Instagram and Twitter instead.
Here’s where taking it to social media channels equals killing two birds with one stone. You’re making it easier for your target audience to see what actions you’re taking to contribute to the greener environment and simultaneously helping them engage with your brand.
Curious to find out how you can appeal to your customers that hold brands resorting to sustainable promotion in high regard? Follow the tips and tricks below.