A company’s overall goal is growth. Thankfully, the advent of automation technologies has made businesses more efficient—and measurable growth highly obtainable.
However, it is up to marketers to drive that revenue and business growth with technology and automation. More and more companies have come to understand that over the years, and they have integrated marketing automation into their strategy.
The primary reason businesses miss out on driving revenue via marketing automation is that they don’t realize its endless possibilities. Businesses that do, achieve a 77% increase in conversions thanks to lead nurturing through marketing automation, according to Invespcro. And 91% of marketers agree that automation is essential in their business’s success across various marketing channels.
Are you sold yet on how marketing automation can improve your processes and drive more revenue to your company?
If not, in this article we’ll break it down for you.
Omnichannel Strategy and Orchestration
In recent years, many businesses have shifted their strategies to make the customer experience a greater priority. That’s because a customer’s experience, good or bad, typically results in their sharing it with those close to them or others on social media platforms.
Referrals from friends, family, and colleagues are the most trusted form of advertising. To secure those kinds of referrals, companies need to provide an exceptional customer…