According to Ahrefs, a search engine is the starting point for 68 percent of all online interactions. We understand the importance of engaging with target consumers in the moments that matter most to them as small business owners.
Our pages must be the first ones to welcome them, whether they are investigating a product or service, or getting ready to call or visit a shop. That is why so many of us devote so much time, effort, and money to small business SEO.
The issue is that search engines such as Google do not provide you with a road map to success. Yes, there are webmaster guides and blogs that can help, but the most popular websites have learned the majority of their lessons by trial and error.
As a small business owner, I’ve had to go through the rigors of learning successful SEO along the way, and I’m still doing so every day.
Looking back over the last six years, it’s clear how much our content plan has progressed, but I’m also aware of how much time I’ve spent spinning my wheels. Here are five things I wish I had known about small business SEO before I began.
1. Create content based on a single keyword or phrase
When it comes to developing a business site, the most popular mistake I see small business owners make is – they are racing to build a site as fast as possible. They don’t care what search keywords their target audience uses when finding a similar site, which can be a big mistake.
It’s just as important to write content in the style that your…